Yes, a lot of the first world off loads its garbage onto the third world and these developing countries, in turn, generate just as much of their own garbage. Garbage that usually ends up in toxic/illegal landfills, into various waterways, or floating out into the ocean only to become a part of the humongous island garbage patches dotted around the globe.
In my case, nothing served as a more startling example of the waste we collectively generate than the local city dump. Occasionally, to get rid of old furniture and other random stuff, we've made trips to such a place as this, which allows you to drop off old junk in a giant dumping ground for a small fee. Even for the modest town I live in, this local dump, which is privately ran and is only one out of a couple for this area, has always had a literal mountain of garbage tens of feet high, by tens of feet long. It's sheltered in a very large half-open warehouse and there's always so much garbage there that it's practically touching the ceiling high above. And yet this is a normal amount of garbage collection for them. One that replicates itself week after week without fail. And they're not even the official dump for the city, which means that massive amount of garbage I've seen constitutes only a fraction of that actually generated by this city. And then, when you try to broaden the picture, every city, large or small, generates its own sizable amount of trash. Think how much trash a place like New York must create on a daily basis. Enough to fill hundreds, if not thousands, of warehouses like the kind I described above. Go bigger and think of the trash generated by entire countries, or entire continents. All the oceans of garbage and waste flowing out from our daily activity. And this happens every single moment, every single week, every single month, every single year. It's truly mind boggling. How we're not somehow buried in it up to our necks by now is astonishing.
I'm reminded of a joke by Bill Burr, when he remarks on the highly accurate, but not often thought about fact, that everything we've ever used is somewhere. Think about your entire life and everything you've ever donated or thrown away. All that stuff is somewhere out there. Crushed beneath a landfill, or floating out in the ocean, or, just maybe, is being used by someone else. It's crazy to think about, isn't it? The history of people's trash. Those both alive and dead have all left their mark in this way.
I can't help, but notice how in every single house, down every single street, and in every obscure little corner of human habitation; people are using things, throwing things away, buying new things, gobbling up electricity to heat their homes in the winter or cool them in the summer, ordering take-out, driving their cars, making plans for international trips which involve air travel, or other things they'd like to do which requires enormous fossil fuel energy. In every major city, at every single moment of the day, people go to stores, they shop, they dine out, they go to the movies, they mingle at nightclubs, they go to amusements parks and take in all the lurid sights they can. And all this happens. Every. Single. Day. Year upon year. I mean, just think of how this already has happened for decades now. From Chicago, to Tokyo, to Melbourne, to Toronto. Every single day. Every single night. How in the hell has it managed to go on for this long? With that much energy and resources being used by so many people, in so many places. By rights, it should have all collapsed within a week, yet it's been chugging along for decades now without stopping. Quite the opposite, it's only grown and grown. It makes me realize just how much there is in nature. How much energy to be exploited, how many animals there are to be slaughtered, how many other resources there are to be extracted. And that, as of now, we've squeezed and consumed every last drop out of it. Resources that could have lasted centuries, if not millennia, assuming they were properly managed, with far less people around to need them in the first place (at least less than a billion). Instead, we've taken all of it and stuffed into every belching furnace we could, simply to keep the infernal engine running. Hotels, restaurants, high price getaway resorts, luxury cruises, casinos, and whatever other bullshit you can think of. All so as to keep the lights on and the music booming in every single city across the world, and doubly so for the major ones. Like I said, it's just staggering to me that it's all lasted this long.
For better or worse, the world is unknown to me. In my case, I've been a hermit for nearly 15 years. I've never partied, or traveled, or done anything at all except sit quietly in my room. A tidy and well kept dungeon of near perpetual darkness, with garbage bags and thick cardboard taped over every window, leaving me lost behind my own wall of near perfect isolation. All I can do is sit with myself, stewing in morbid self-attention or mulling over any number of other equally dreary topics. Too much time spent thinking about all the things I'd rather not think about. One such common thought would be whether or not anything else will ever make itself known to me, or if all that I've come to realize is all there will ever be. Perhaps hedonism is really all there is. Perhaps matters of pleasure, for whatever form that might take for each individual, really are the only point to life. Sometimes I wonder that, if the world is going to die anyway, you might as well get drunk and party like there's no tomorrow and experience as much as you can before it's gone. If this is true, as I sometimes think to myself, then I suppose I've truly failed in my life. I haven't enjoyed myself and I have nothing, even on the most base level, that could warrant my time spent rotting on this planet. No good memories, no traveling anywhere, no having unique experiences. I've been as good as dead from the day I was born. Everything I've seen outside my window or through my computer screen, might as well be like pictures in a book. A faint two dimensional shadow of something that can never be anything more than what it is. Resting in my imagination only, but not even passing as a figment of the real thing. I'm a pale imitation of life. One that wishes I could have at least gotten something out of all this, as bad as it is, despite knowing in my heart that I never will.
ADDITIONAL EDIT BELOW:
Thanks for all the info. I hadn't considered some of what was mentioned here and it's given me more to think about. The world is, indeed, a large place and thus affords a copious amount of room for our trash. I'll admit that I wasn't aware of how efficiently garbage can, sometimes, be disposed of. Then again, in a world where a large amount of the air, food, water, and earth is poisoned, I suppose it doesn't much matter in the end how much or how little garbage it is that we actually generate. Well, like I said, it's still staggering to me how long this has gone on for. Consumerism, starting from 1945 and onwards, has been around for a little over 75 years now and, with it, most of our modern conveniences. That's nothing when compared against the rest of human history, let alone the deep time of the natural world, but I don't know. Like I said, it's dubiously amazing to me that it all even lasted a month. The fact that our current arrangements can last longer than a week at most, is even more dubiously amazing.
As for myself, I've accepted my lot in life. For what little that amounts to, I suppose. Not everyone has a taste for life, or is cut out for actually living as one would ordinarily expect. It's a sad thing, but as long as humans have been around for, there have been people like me who have puttered about in their dreary existences. Those who've just sort of trudged through life carried by their own prior inertia and fear of death. Tens of millions have come and gone who have found themselves in this predicament and, to this day, there are still those condemned to do the same. I'm just another regrettable example of it. It's not fine, but I accept it. I am what I am and, for better or worse, no one should deny who it is they truly are. Even if who they are only brings them pain and puts them apart from nearly every living thing on the planet. That's how it is, but I guess it doesn't stop me from complaining about it, as I've unfortunately done here, so apologies for that.
If there are self-made purgatories, then we all have to live in them. Mine can be no worse than someone else's.
Also, for what it's worth, I'm actually a pretty healthy individual. I engage in at-home exercises, have an extremely clean diet, and take Vitamin D and pro-biotic supplements. I do the laundry, I keep my room exceptionally clean, and, along with my mother, I keep our home well kept and decent. Believe it or not, but these are all things I've done for many years now. And you know what? I still feel the way it is I feel. Garbage bags over the windows and everything. Last year, as a matter of fact, I did enough work around this house to have kept at least 3 separate contractors busy for weeks, but, at the end of the day, I was still left with what I otherwise was. I operated a jackhammer and single-handedly cleared away tonnes and tonnes of old concrete that had been blighting our property for years, only to then do the back breaking work of disposing of it as well. I painted our entire fence, I painted and re-sanded our old deck, and I cleaned up the basement, the garage and the shed from top to bottom. It's partly thanks to what I did that we have a brand new driveway now, since I got the ball rolling on it and significantly reduced the cost through my efforts. But, in the end, I didn't do these things because I was ever asked to do them, but to silence the madness in my mind and to briefly make an escape from my isolation.
I didn't have to do these things, but I needed to all the same. Anything to make the pain inside my heart/mind stop, if only for a little while. Like modern media before I was stricken with anhedonia, these tasks were essentially a form of escapism for me. An escapism used to briefly evade experiencing my own empty existence. I don't know what's wrong with me, but, whatever it is, it's been with me all my life. Aside from my mother, and occasionally my older brother when he comes to visit, I speak with no one. I have no friends and, frankly, I have no idea how to make them. This is as true for the digital world, as it is for the flesh and blood one. I don't know what to do about whatever it is I am, but, as hard as it's been, I've tried to accept that this might just be who I was always destined to be. Plus, it's been so many years now. So many years of this. You fall down a hole long enough and, sooner or later, you can't imagine any other way to be. Well, again, it'd just been nice to get something out of all this, this whole civilization thing, besides just being a hermit. I guess in the age of COVID, that's what everyone's encouraged to be anyway. It's like Junji Ito's Army of One made manifest. Who'd have ever thought.

Since The Weeknd is performing at the Super Bowl Halftime show, I thought it’d be nice to post a little guide to his discography for anyone interested in looking to do a deep dive into his work. I would’ve posted this the day of the event, but I assume that some people would probably like to go through it over the weekend.
This shares a direct overview of his released material, talking about his career and the background of the music, the videos, the meanings and all. I’ve written this from a pop perspective, keeping in mind that his history might be fairly new for general pop fans.
I also go into the storyline of the red suit character, if your interested in catching up on that narrative before the Halftime show (which will continue the story), I’ve listed the chronological order below followed by an explanation of that narrative.
I wanna be clear that the interpretations/theories are not conclusive. Abel rarely shares the metaphors or meanings behind his music. This is based on widely based on fan discussion/mutual interpretation. Fans can feel free to expand on anything in the comments.
It is important to know about Abel's backstory to get a certain perspective of where he’s coming from, especially when discussing the songs that deal with substance abuse. These recent articles cover his early years really well and share an up-to-date point of view of his success.
Variety 2020
Billboard 2021 - Also a good source for getting to know his team.
So, an essential TL;DR is this: Abel Tesfaye came from a broken home, he was born to Ethiopian immigrant parents who split up when Tesfaye was less than seven. He then lived with his mother and grandmother, only rarely seeing his father but having a nice impression of him. His drug addiction started as soon as he was a high schooler, he turned to shoplifting to pay for this need of various substances. Soon he dropped out of high school, leaving his home the same weekend, which would later inspire his stage name, The Weeknd. The name is reference/homage to the weekend his life changed.
Quick side note, I didn’t think this post would nearly reach the character limit. So I’ve cut out excess detail and lists of producers (with the exception of After Hours since we’re in that era).
Table of contents

1. XO.
2. House of Balloons.
3. Thursday.
4. Echoes of Silence.
5. Trilogy.
6. Kiss Land.
7. King of the Fall.
8. Beauty Behind The Madness.
9. Starboy.
10. My Dear Melancholy.
11. After Hours.

XO.

XO is the record label that The Weeknd and co. created in order to publish the first mixtape (House of Balloons) and the ones that would follow afterwards. XO has a lot of meanings that have to do with what went into the music and what still goes into it. XO is what the fans call themselves, popularly with the phrase XO Till We OD (shortened to XOTWOD); another way of saying “we’re ride or die for The Weeknd and his team.”
While some argue that it could mean anything since there isn’t clear meaning to it, fans continue to associate the abbreviation with ecstasy (X) and oxycontin (O). That definition stems from XOTWOD, fans assume it’s true because of the team’s history of drug usage. While others take it as it’s classical definition “hugs and kisses” because of the consistent lyrical nature of The Weeknd’s songs.
Overtime the definition of XO is simply known as: the fans, the crew, and the label. The Weeknd is more than just one person, he comes with XO. For the sake of clarity in this writeup, I’m going to refer to his crew as XO and the fans as “the fans.”
XO still serves as a record label, the current roster is The Weeknd, Belly, Nav, and Black Atlass. It remains The Weeknd’s record label and was his first label before becoming a subsidiary of Republic Records.
Throughout his career, The Weeknd has worked with Illangelo, a Canadian producer who’s work the fans adore. Carlo “Illangelo” Montagnese was one of main the producers on The Weeknd’s Trilogy, he’s credited on each track. The fan base claims his work to be some of the most notable artistry in The Weeknd’s discography. Their work together continued with Beauty Behind The Madness, Illangelo worked on seven tracks for that album. He then returned for After Hours working on another seven tracks.
DaHeala, another Canadian producer, is another significant factor in The Weeknd’s music. Jason “DaHeala” Quenneville worked as lead producer on Kiss Land. He returned to work on six tracks for The Weeknd’s Beauty Behind The Madness, including the hit Earned It. DaHeala returned as a writer for six of the songs on Starboy. Then DaHeala worked on nine After Hours tracks, and worked as the only producewriter alongside The Weeknd for bonus tracks Missed You and Final Lullaby.

House of Balloons.

Didn't wanna make this NSFW, so here's the super clean edited cover

This is a happy house. We’re happy here. (House of Balloons/Glass Table Girls)

One of the most iconic title tracks of all time. House of Balloons is about a lifestyle of drugs, sex, and partying; all in effort to drown out self-doubt. It comes from a place of wanting to make it big while doing what you can to survive, all while pretending everything’s alright. The mixtape describes various sorts of women, how they’ve had impacted the life of someone who’s already down on his luck.
Fans often refer to House of Balloons as The Weeknd’s best work. The mixtape was the first introduction the world got of XO, and it was one hell of a way to make an impression. It’s personal for the fans and Abel because it’s the only piece of work known to be based on his life. At the end of the day he’s a songwriter, with many of his albums he creates scenarios and world that he likes to explore through the music. But House of Balloons is known to be based entirely on his life. It remains The Weeknd’s most critically acclaimed work.
House of Balloons was crafted through the influences of Hip-Hip/Indie-Rock with the main focus on R&B. Through the genius of Ilangelo, the record was—and is—mesmerizing capturing the essence of a lifestyle that The Weeknd described as “anti-everything.”
House of Balloons assisted The Weeknd in gaining the attention of Republic Records, which would then host The Weeknd’s own label XO. Though hesitant at first, XO decided to partner with Republic after the co-founding brothers Monte and Avery Lipman kept coming back to Toronto solely for The Weeknd.
House of Balloons received three videos, The Knowing, Wicked Games and Twenty Eight. The Knowing was the very first video The Weeknd made, so of course it’d be something other-worldly; it essentially reflects the song itself but in a sci-fi setting. Twenty Eight represents Abel’s life after fame but also his remorse of letting captivating women into his life.
Fun fact— House of Balloons is an actual place in Toronto, it was where him and his crew lived after he dropped out of high school. They’d host parties, call girls, do drugs, and to make it less depressing they’d fill it with balloons.

Thursday.

Valerie on the cover

Welcome to the other side. (Life of the Party)

Thursday consists of the same themes as HoB; sex and drugs. But there’s a twist, he’s in a semi-relationship with this girl Valerie. She’s the only one on his mind, even though they meet only one day of the week, any guesses on what day that could be? Through The Weeknd’s phenomenal voice and the insane production, we’re also presented with this story of a toxic relationship where Valerie used to have the upper hand but she no longer does when she falls for The Weeknd.
While Thursday isn’t entirely about the relationship of The Weeknd and Valerie, it consists of reflections to Abel’s life after the release of House of Balloons. The song Rolling Stone notably has a double meaning, in which Abel asks his fans if they’ll stick with him when he gets mainstream appeal and decides to change his sound.
The track Valerie wasn’t on the original release of Thursday, it added when Trilogy was released. Ending the mixtape with Heaven or Las Vegas meant that The Weeknd’s actions with and without Valerie were a result of his fatherless childhood, making him push anyone away. That meaning behind Thursday doesn’t change when Valerie is added to the track list, it just means that both want the toxic relationship back.
The Zone (feat. Drake) was the first feature The Weeknd had on any of his work, the video for it was released in November of 2012. Rolling Stone had also received a video in October of 2012. Both were directed by The Weeknd and reflect the two different aspects of Thursday. The Zone has Valerie living it up in the House of Balloons. And Rolling Stone has The Weeknd doing a photoshoot for Trilogy, reflective of the song itself.
Fun Fact— the female voice heard in Lonely Star is The Weeknd’s, he pitched his voice to make it sound like a woman’s.

Echoes of Silence.

Diana on the cover

Laisse tomber les filles. Un jour c'est toi qu'on laissera. [Leave the girls alone. One day it’ll be you they will leave.] (Montreal)

Out of a dark introductory into the early life of The Weeknd, Echoes of Silence is the darkest work of his Trilogy. Let’s be honest the story here isn’t entirely ethical at times but makes for one hell of a mixtape.
Similar to Thursday, Echoes of Silence follows a storyline. After accumulating success, The Weeknd gains the attention of various women. There was this one woman (D.D.) who he liked but she initially rejected him (Montreal). The woman came back to him for his fame status and evidently fell in love with him (Outside), but now that he’s got the upper hand he treats him like a groupie (XO/The Host) and lets... bad things happen to her; she’s gotta pass a test before she can get with him. This test is either drugs or his crew (Initiation). He ultimately tells this woman that he’s not exactly longterm-relationship material, perhaps because her love is temporary (Same Old Song), because he’s Next. With the end of Echoes of Silence (originally ending on the title track) the listener is left to wonder why The Weeknd left her if he’d simply want her to stay.
As a side note— Initiation should not be condoned. It remains true that The Weeknd is a songwriter and the progression of time has changed perspectives. But a song that makes such suggestions as Initiation should not be ethically/morally claimed or celebrated.
The mixtape follows The Weeknd’s lifestyle after he’s gained all this success, he’s still the same person but now he’s gotten everything he wanted. Some tracks such as The Fall continue to emphasize his journey into stardom and his acceptance of fame being temporary. With the added Till Dawn (Here Comes The Sun), The Weeknd acknowledges the changes in his life, realizing that the old lifestyle is no longer there for him or his past lovers.
Echoes of Silence is known as an underrated gem of The Weeknd’s discography, it’s well received by fans and critically acclaimed but often brushed under the rug in discussion of his work. A lot of fans and casual listeners play the mixtapes through Trilogy rather than their respective albums. This often leads to people not playing EoS either at all or only the first few tracks, this is predominantly due to the nature of the compilation being nearly three hours long.
Fun fact— D.D. is a cover of Michael Jackson’s iconic Dirty Diana. Fans have named the woman in Echoes of Silence Diana because of this track. Various theories argue that the mixtape itself is based on the Dirty Diana itself with exaggerations of the truth, or whether or not it’s a story The Weeknd crafted based on the song.

Trilogy.

Rolling Stone video doubled as a shoot

You don’t know what’s in store. (High For This.)

Trilogy is a compilation of The Weeknd’s mixtapes, House of Balloons, Thursday, and Echoes of Silence. These three mixtapes were released 3-4 months apart from one another for free digital download in 2011, they gained quite a lot of attention from various industry executives.
Prior to the release of Trilogy, The Weeknd featured on Drake’s Take Care with Crew Love. The song was Abel’s first exposure to a Rap crowd/Rap fans, more people began listening to his music after the release of Take Care. The Weeknd then featured on Wiz Khalifa’s Remember You, which served as the second single off Wiz Khalifa’s O.N.I.F.C. Following those two releases, The Weeknd released Wicked Games as the first single off Trilogy.
Trilogy was formed after The Weeknd came under Republic Records’ management. The compilation album reached a debut/peak position of 4 on the Billboard 200 while reaching number one on the US Top R&B/Hip-Hop Albums chart. It’s a well received album with the highlight said to be House of Balloons, which arguably went on to influence various sorts of R&B music of the 2010s.
Videos for Trilogy

Kiss Land.

Iconic

I went from starin' at the same four walls for 21 years. To seein' the whole world in just 12 months. (Kiss Land)

Kiss Land is based on The Weeknd’s tour life. Visiting unfamiliar places gave Abel horror movie vibes. A guy who used to own the city (Toronto) he lived in is now a small fish in the ocean of the entire world. The Weeknd’s first studio album was a great introduction into the sound he would soon get well acquainted with.
While continuing the R&B sound with the essence of Dark Wave, the album explores emptiness and regret throughout the lyrics—or what pop fans could categorize as dark pop—. The Japanese aesthetic used for various videos and the single covers/booklet reflects the themes of feeling overwhelmed by such a loud world that there’s no point in being if you don’t belong.
The album explores the real-world and the women in it as well as regrets regarding past actions, namely letting go of women who could’ve been the one in Adaptation. The Weeknd attempts to find that satisfaction in other women and past lovers, but accidentally falls for a sex worker in Belong To The World. With Wanderlust he accepts and expresses that love in the modern world isn’t entirely possible. While continuing to tour the world he enjoys these new experiences with XO (Live For feat. Drake), as well as the new women in his life (Kiss Land). And when he’s back home, he accepts the loss of the relationship he cherished.
Kiss Land debuted and peaked at number two on the Billboard 200. It was fairly acclaimed but gained a massive cult following. There were four videos for made for the album, the title track, Belong To the World, Live For (feat. Drake), and Pretty. Those four songs received interesting visuals that kept up with their respective themes while Belong To the World/Kiss Land got visuals that matched the aesthetic of the album. To this day fans ask Abel for a part two to the horror-movie-inspired album after he said it’s the only album he would have a sequel for.
Videos for Kiss Land
Fun Fact— The video for Kiss Land on YouTube is an extremely edited version of the actual video shot for the song. The directors cut further explores the erotic-horror themes if the album.

King of the Fall.

King of the Fall 2020 cover (even though I talk about three other songs here)

Driving by the streets we used to walk through like a triumph. (King of the Fall)

These next few song were released between the Kiss Land and Beauty Behind the Madness era. Some fans would classify them as part of the Beauty Behind the Madness era—I’d say the same tbh—but they stand apart on the basis of success and acclaim. It’s a transition between The Weeknd being an underrated R&B musician to being a mainstream artist with massive recognition and appreciation.
The first of these four songs is King of the Fall. A fan favourite and a standout in The Weeknd’s discography. This is one of The Weeknd’s few Rap tracks, it gained a lot of attention within the Rap sphere. It was the way in which XO would announce that they’ve made it, little did they know that this was just the start.
Prior to the release of Beauty Behind the Madness (BBTM), The Weeknd gained mainstream attention. The Weeknd’s exposure to mainstream music was uphill, it wasn’t overnight. The first taste of BBTM came from Often, a song that reflected the themes of sex that Abel was known for. The track was released more than a year before BBTM’s release and had made it onto the trackless unlike King of the Fall. Slowly but surely The Weeknd gained exposure, his main sources of exposure were through a collaboration and a soundtrack.
Most pop fans heard about The Weeknd through his hit collaboration with Ariana Grande, Love Me Harder. The collab was made through Republic when The Weeknd said he wanted more than what he had gotten through Kiss Land. Ariana and Abel had formed a real bond cough The Hills cough, their bond assisted the song in becoming a memorable hit for both artists. Love Me Harder was a top ten hit on the Billboard Hot 100.
Later that year, The Weeknd was featured on the Fifty Shades of Grey soundtrack with Earned It, as well as Where You Belong. Earned It became a massive hit peaking at 3 on the Billboard Hot 100 and receiving an Oscar nomination for The Weeknd; a massive milestone for XO. Earned It kept up with Abel’s signature lyrics but the production differed heavily from the sort of R&B he was known for.
Videos from that era

Beauty Behind the Madness.

I can hear this image

I'm that ***** with the hair singin' 'bout poppin' pills, fuckin' bitches, livin' life so trill. (Tell Your Friends)

Following the success of Love Me Harder and Earned It, the Beauty Behind the Madness era began with The Hills. This was The Weeknd’s first number one on the Billboard Hot 100. Along with the video, The Hills became an addictive classic. The production and lyrics mirror a mature version of the sound that was originally found on Trilogy. It was truly in keeping with The Weeknd’s character, the only difference was his haircut.
Next came Can’t Feel My Face, a Max Martin production that differed greatly from anything The Weeknd put out in the past. In past songs, Abel had expressed his fear of losing his following if he went mainstream simultaneously asking his fans if they’d stay. He repeats that sentiment in the Can’t Feel My Face video. The sound has changed, the lyrics stay the same but now he’s a pop-star. The song became a hit as it reached number one on the Billboard Hot 100. With this massive bop previous fans still stayed, The Weeknd becoming a pop singer didn’t at all alter his image or sound; he mastered it.
In The Night and Acquainted were released as singles on the same day, the were the only singles to come after the release of Beauty Behind The Madness. The former received a music video treatment that followed the theme of the song itself while also starring Abel’s girlfriend at the time, Bella Hadid. Acquainted was robbed of a video even though Abel had shown off the fact that a video was in development; the song kept in the tone of The Weeknd’s work prior to BBTM.
Beauty Behind the Madness captures a Hollywood-based reality that The Weeknd came to understand: the dark aspects of your life will continue to follow you wherever you are. Real Life, Losers (feat. Labrinth), Tell Your Friends, Dark Times (feat. Ed Sheeran), and Prisoner (feat. Lana Del Rey) all capture a nihilistic view of a dream achieved.
Most of the videos of Beauty Behind The Madness have a mysterious white man. He’s featured in The Hills, Can’t Feel My Face, and Tell Your Friends. That man represents the devil. Throughout his journey in those videos, (The Hills) Abel runs into the devil after his car crash, (Can’t Feel My Face) he’s at the club then lights him on fire. The significance behind the fire could be selling his soul to the devil, BBTM is about Hollywood and a popular Hollywood myth is that celebrities sell their souls to the devil in exchange for fame. So in the Can’t Feel My Face video, Abel changes his sound to Pop (from R&B) thus leaving his signature sound in order to become famous, everyone starts enjoying his music once he’s sold his soul.
Then we see The Weeknd burying himself in Tell Your Friends, perhaps leaving the old Abel behind after the deal with the devil. However, instead of thanking the devil, Abel takes his revenge and shoots him. But wait, there’s more! The album trailer for BBTM features the devil burning a billboard with The Weeknd’s face on it, revealing Beauty Behind The Madness. HOWEVER, the final cut for the video features the devil being arrested while The Weeknd watches. This is a more realistic form of karma that the devil gets.
Videos for BBTM

Starboy.

Filled with bops

If I could, I'd trade it all, trade it for a halo. And she said that she'll pray for me, I said, "It's too late for me.” (Ordinary Life)

After the massive success of Beauty Behind the Madness, there was a lot of hype around what The Weeknd would do next; evidently he decided to explore Pop. The fandom he had gained wasn’t entirely based in the Pop sphere, his fans consisted of general Rap fans, but Starboy attracted the Pop audience.
Initially, most of his older fans couldn’t get behind Starboy, it differed greatly from the previous sound. It was crazy to think that the guy who made Trilogy managed to make such a Pop-centric album. But this was Abel expressing his versatility.
Since this is where most pop fans found out about Abel’s work and became fans I won’t talk too much about the singles, rather more about the album itself. His work with Daft Punk cemented this album in an efficient mix between Pop and R&B, where Beauty Behind the Madness was more R&B with Pop, Starboy was considered Pop with R&B.
Beyond the genres, Starboy explores two evident themes. One being his life with fame and recognition. The next being his love life in Hollywood, this aspect of the album came from his relationship with Bella Hadid which ended after the release of the album.
The cross became the symbol for that era and appeared in the album’s photoshoot as well as the videos. There was never any conclusive word on the use of the cross but there are various theories about it, something to note is that Abel was raised Christian, it could perhaps be a reflection of his past.
The cross he uses to destroy his accolades (Starboy video) is assisting him rather than something that’s holding him back. Abel’s upbringing was rough but now he’s celebrating it rather than feeling bad for himself. The cross continues to come up in the Party Monster video, this time it’s in the party house he’s making his way through. Then it shows up in the video for Reminder, this time in the form of his merch, the people wearing it are perhaps representative of his fans. Then we see it in the False Alarm video, both Abel and the girl are wearing it; the notable thing being that Abel holds his cross up before dying. Then in the brilliant video for Secrets, after giving up on the girl he’s with he leaves the building to find a giant cross. And finally in the I Feel It Coming video, The Weeknd sports a shiny cross necklace, and Daft Punk find it years and years after Abel froze.
The videos tell us that the cross is an evident piece of his story. This could mean that his past will always be with him, no matter what sort of fame he’s experiencing he’ll always be who he once was.
Also, I’m gonna take this moment to once again the genius that is the Secrets (both the song and the video). Yes it’s my favourite song/video off of Starboy but it’s so underrated.
Videos for Starboy, Secrets video bottom right
Fun Fact— Most demos of the tracks on Starboy weren’t as pop as they became, they started off R&B but became pop after production.

My Dear Melancholy.

Note the comma

They said our love is just a game, I don't care what they say. But I'ma drink the pain away, I'll be back to my old ways. (Privilege)

Oof (but in a good way, this whole thing is a bop). For this one I’m gonna talk extensively about The Weeknd’s relationships, which personally feels really invasive but it’s but it’s essential when talking about these sad boy anthems. Beyond that I’d just like to state that though they are part of the narrative both Bella Hadid and Selena Gomez deserve respect/privacy.
So when it comes to Pop music fans I think it’s safe to say that we all know a lot about this one. My Dear Melancholy (MDM) came after the very public relationship of The Weeknd and Selena Gomez. However it’s not just about Selena, some songs reflect his relationship with Bella Hadid (whom he got back with a month after MDM’s release).
My Dear Melancholy consists with The Weeknd’s exploration/mastery of merging Pop and R&B together. The EP was praised by fans for its lyrics and production, many went on to theorize that it was his most personal project since House of Balloons. The EP was the shortest album to reach number one on the Billboard 200.
My Dear Melancholy and fan conspiracies; name a better duo. The first theory being that the EP is entirely about Selena Gomez which wasn’t too much of a mystery since the lyric “I almost cut a piece of myself for your life” exists. Not only did MDM come after Abel’s relationship with Selena Gomez but also after his relationship with Bella Hadid. As far as fans were aware those two relationships were the most important relationships Abel had ever been in.
In theory, the songs about Bella and Selena can be categorized. Call Out My Name, Try Me, and Privilege are likely about Selena. Wasted Times, and Hurt You are likely about Bella. Leaving I Was Never There to act as an introspective look into The Weeknd’s life, basically making him hop back on his vices for comfort.
Another popular theory was that My Dear Melancholy was the first of another trilogy. This rumour was widely believed due to the comma at the end of the title on the album cover. But the fans soon gained a real reason to believe this theory, since the CEO of XO (the record label), Sal had liked an Instagram post that featured the cover and alleged date. Since Trilogy is a fan favourite this conspiracy spread like wild fire, so much so that fake titles and covers were made. The name of this trilogy would be: (1)My Dear Melancholy, (2)We’re Alone Together, (3)Abel.
Only one song served as a single for the EP. Call Out My Name was released nearly two months prior to the actual release of the album, it debuted/peaked at number four on the Billboard Hot 100. The mysterious video captures The Weeknd in various atmospheric places that reflect the tone of the EP, a haunting yet unexplained reality that the listener is to reflect on.
From the cover, to the music, to the video, to lyrics, My Dear Melancholy is an introspective reflection of heartbreak.
Call out my name video

After Hours.

Talented, Brilliant, Incredible, etc.

My darkest hours. (After Hours)

After Hours comes after success but references two lows in The Weeknd’s life. The album welcomes darkness and leads the listener towards a dead-end. The Weeknd’s past two albums (Beauty Behind The Madness and Starboy) ended on hopeful notes, they left the listener with a sense of hope but all hope his lost with After Hours.
Fans compare After Hours to House of Balloons—a rare occurrence considering House of Balloons’ acclaim—arguing that both albums are on the same level. Debate continues on whether or not both albums are on the same caliber. The belief that After Hours stems from reality does a lot to help its side of the argument.
The era began with Mercedes-Benz commercial that featured Blinding Lights, that was our first taste of the everlasting bop. Heartless was premiered on an episode of Memento Mori hours before its release on the 27 of November (2019), Blinding Lights was released two days later. Both videos were as brain melting as promised and the served as the tip of the iceberg.
After Hours was released nine days after COVID-19 was declared a pandemic, there was a massive risk in releasing an album that would not have a lot of promotion after it’s release (other than magazine coverage). There was no telling whether or not people would pay attention to the album during the height of the fear surrounding the pandemic, but it was a massive success. After Hours debuted at number one on the Billboard 200, with singles Heartless and Blinding Lights topping the Billboard Hot 100.
The album is layered with haunting productions that remains predominantly R&B but dives deep into Pop with some of the tracks. Max Martin produced the massive hit Blinding Lights as well as In Your Eyes, Save Your Tears, Hardest to Love, and Scared to Live which samples Elton John’s Your Song. Other notable producers include Metro Boomin who worked on the hit Heartless as well as Escape from LA, Faith, and Until I Bleed Out. With Kevin Parker on the interlude Repeat After Me.
Beyond the production are the narrative driven lyrics. In theory the album references two significant events in Abel’s life, his second breakup with Bella Hadid and his arrest in Las Vegas. The latter was due to his misbehaviour; in January 2015 he punched a cop in Vegas, lmao. Which means that After Hours is a recollection of The Weeknd’s first few years in LA. He merges the concept of his breakup with the idea of being an upcoming star, feeling free in the city of lights all while diving deep into the meaninglessness of those lights.
While After Hours starts with loneliness and a second chance it leads up to Abel returning to his vices of lust. In Alone Again his loneliness caught up to him and he’s asking for a second chance. He acknowledges his mistakes and situation in Too Late/Hardest to Love, in Scared to Live his ex then returns to him for a second time. He remembers his past ways in Snowchild and the way in which it lead to better days, but where do you go after such highs? In Escape From LA he faces the superficial reality of Hollywood, glad that he got that he got back with his ex, while continuing to question if it’s worth it. But he fucks up the second chance when she pulls up to the studio.
Who is she? Much like the other mysteries surrounding The Weeknd’s music, we may never know. Is it all more of The Weeknd’s songwriting ability or is it driven by reality? Fans found a merge between the two to be more accurate, After Hours is about heartbreak and a return to the vices that held The Weeknd back.
Heartless is when The Weeknd is once again back to his ways, he may have been in a serious relationship but after throwing that away he spirals back to the way he once was. It’s sad but it’s one hell of a song. Speaking of brilliant songs, Faith is when Abel admits that he’s back on his vices, he states that he needs his ex back with him till the end; he’s back to self-loathing.
So when he says he’s blinded by the lights, there’s two meanings to it. The Faith outro tells us that he’s in a car with flashing lights, a cop car (as confirmed by Abel) to be exact. Then Blinding Lights tells us that while he’s watching the bright lights of Vegas pass him by he calls out for the girl that he regrets losing. That is the peak of the After Hours narrative. He’s behaving badly over the loss of the girl he loved and is now at the worst position trying to find her and gain her trust for a third time.
Following Blinding Lights is In Your Eyes, this is where The Weeknd vows not to judge her; he can see right through her but will never do anything to make her upset. Does this mean their back together? Not exactly. Save Your Tears details a sort of moving-on that The Weeknd isn’t ready for but tries to help her move on, blind to his own inability to move on. Does it work? Not really. Repeat After Me (Interlude) shows that he’s still trying to convince himself that he’s unfazed by the loss of a meaningful relationship.
Then you hear a true masterpiece. The title track is a spiral into true regret and an apology for his actions, he admits that his ex girlfriend is the only reason he lives. In a dark lonely city she’s the only one keeping him sane. But his pleas fail, Until I Bleed Out is when The Weeknd no longer wants her in his life so much so that he wants to erase his memory of anything related to her. The bonus tracks then echo the final sentiment.
It’s one sad ass album, ain’t it. But here’s where the Red Suit Character comes in.
Shoutout to the makeup department
The album isn’t the only narrative to follow with After Hours. The videos for the album follow their own sort of narrative. The story follows an unnamed guy that goes by “red suit character” according to The Weeknd.
There’s a lot of confusion and endless theories surrounding this character’s story, after The Weeknd confirmed that it’s about a decent into Hollywood culture it makes more sense… kind of. I’m gonna discuss the storyline without talking about the movies that have influenced it, this way the focus remains on the character.
The order of these videos is Heartless / Blinding Lights / Blinding Lights (Live on Kimmel)* / After Hours short film / In Your Eyes / Until I Bleed Out / Snowchild / Too Late / Live at AMAs* / Save Your Tears
*Though all live performances could count as part of the narrative, these one relate directly with the videos that follow.
He’s is first seen in Vegas with Metro Boomin (Heartless), intoxicated on various substances. He dives deeper into his high until he licks a frog, after that he faces the true effects of this high. He’s frightened by the result and runs far away from Vegas. (Blinding Lights) He’s then found in LA, where he’s dancing in the street, hypnotized by the singer, beat up by guards, and races past all those bright lights in his Benz. Ultimately realizing the shallowness of the Los Angeles fantasy.
(Blinding Lights Live on Kimmel) We then find him performing Blinding Lights live, while he attempts to find more reason in within the madness city; he couldn’t find it on the streets so he goes to the stage. (After Hours short film) Even then there’s no meaning to anything in the city, he mindlessly wanders into the depth of the subway where he’s dragged by the reality of it all and ends up possessed. (In Your Eyes) After being possessed he chases the woman whose boyfriend he just murdered, she runs into a club falls deeper into the After Hours fantasy, in a successful attempt to defend herself she beheads the red suit character and dances all over LA with his head, iconic behaviour.
(Until I Bleed Out) Then in an ethereal dreamscape, red suit character finds himself in a House of Balloons. He’s trying to escape, but the people there keep pulling him in; he’s getting higher while observing Glass Table Girls. He spirals into the antarctic, the other side of the world. From Heatless to this point in his story, his vices lead him back to the lowest point in Abel’s life. Is it Hell, Heaven or Las Vegas? (Snowchild) He relives his career up until the point where his story began. Considering he’s dead, his life basically flashed before his eyes.
(Too Late) LA girls find the red suit character’s head and live their best life. They wanna have sex with him so they find the best boy parts by calling up a stripper who could be the body. The stitch the head up with the body and do what they want. But now he’s brought back to life. (Live at AMAs) He’s had work done… He went in to get his nose fixed and the doctor said “you sure that’s all you want?” The red suit character’s face is healing while he tries to celebrate his life on top of a bridge.
(Save Your Tears) Surrounded by a masked cult he debut’s his new face. Do they like it? Are they impressed? Not instantly, their masks translate no expression so how’s he to know? Is any of this worth it? Nope red suit character continues to die inside. He finds a maskless girl in the crowd, she’s lively unlike the rest; but even then, nothing on the inside nothing on the outside. He wants death again, somehow a second chance with this city is still pointless. He tries to kill himself via the girl and himself but it’s all a facade; theatrics.
His story continues but that’s all we know so far.
The videos make a lot of film references. This post by explain these references very well, as well as past album references here (part one) and here (part two).
After Hours is inspired by a lot of movies, since Abel is in fact a cinephile. The main movies that inspired the aesthetic and storytelling are believed to be Fear and Loathing in Las Vegas (1998), Casino (1995), Joker (2019), Uncut Gems (2020), and After Hours (1985). The album tells two sad narratives but remains one of The Weeknd’s best works yet. He’s expanded his videography and enhanced the interest of people who casually enjoy his music and of course his fans.
But the era isn’t over, by the time this is posted his Super Bowl Halftime show is yet to happen. And it’ll continue the red suit character’s story.
Videos for After Hours (so far)
Fun Fact—The Heartless video features a reference to Thursday. When he’s trying to run from Vegas, a sign behind him flashes “Heartless / Heaven or Las Vegas.” This could be a reference to Abel running from his past, after all Heartless is about him returning to his vices.

END.

Thank you for reading this, again, I didn’t realize it would end up being this long. But I hope this this served as a nice refresher for any fans who wanted to revisit Abel’s work before the Super Bowl.
And I really hope that anyone interested in getting into his music finds this helpful. Once again, the theories/interpretations mentioned aren’t conclusive, they’re widely based on fan discussion/mutual interpretation.
Due to the character limit I couldn’t add too links to the albums, so here are some artist links.
Apple Music | Spotify | YouTube | The Weeknd’s Shop | Tidal | Genius

The last drama post I did about Kuma Miko seemed to have gotten some praise, but some wished to see a Hobby Drama post that had consequences outside “people got angry over it”. So without any further delay, here’s a story about a studio that’s close to my heart, one that I’ve backed twice and seen die twice.
Note: This is a fairly lengthy drama, so forgive me if I’m not able to provide all of my sources. Most of the front half of this comes from this video, which chronicles the first half of Lab Zero entirely in Russian.
From Ahad to Mike Z
Let’s start in the beginning. Alex Ahad is a freelance illustrator who, in between other work, had created character designs for a prospective fighting game. Mike Zaimont is a professional fighting game player best known for games like BlazBlue and Marvel Vs. Capcom, but since 1999 had been coding a custom engine in his free time, which he hoped could be used for a fighting game. The two met in 2008, and the two quickly realized that with each other’s help, their dream could come true. In 2010, the two joined the newly developed game studio Reverge Labs. Joining their team was Mariel “Kinuko” Cartwright, a friend of Ahad’s and daughter of a Disney animator who helped animate games such as Scott Pilgrim vs. The World and Shantae; Peter Bartholow, who acted as CEO of Reverge as well as their PR arm; and an assortment of other animators and designers. Their goal: a fighting game in the style of Marvel vs. Capcom 2 with hand-drawn animation that they called Skullgirls.
After obtaining publishers in Autumn Games and Konami (at the time of development the Microsoft required indie devs to have a retail publisher in order to bring their games to Xbox Live Arcade), the team got to work on Skullgirls. Initial impressions were favorful - people liked Ahad’s unique character designs, the fluid animation, and the solid engine Mike Z built - but upon release, there were some concerns. The time and money needed to develop each character meant a starting roster of only eight characters, a far cry from other fighting games (the original MvC had 15 characters in 1998), and due to the team trying to get the game out, there was no in-game move list. Some were also concerned that the cast, consisting entirely of women, was too fanservice-filled, although Bartholow said that the characters were just attractive women who could fight as opposed to characters using their sexuality in battle (Ahad said that sex wasn’t his main focus, he just wanted to have monster girls fight each other). The team at Reverge Labs stressed that they would continue to update the game, with plans to add DLC if the game sold well enough. Good thing nothing could go wro-
Everything goes wrong
Alongside publishing Skullgirls, Autumn Games and Konami had previously published a karaoke game called Def Jam RapStar. Unfortunately, around March 2012, the time Skullgirls released, both parties were at the end of several lawsuits made against them - one argued that Autumn and Konami did not get the rights to some of the songs used in the game, while another claimed that the game was funded with a bank loan which Autumn Games was unable to pay back. The result of these costly lawsuits was that Autumn was unable to pay Reverge the money made from Skullgirls - this led to the entire Reverge team being laid off around July, and the future of the game in the air.
And so, the team decided on a whim to reconvene as a new development studio, Lab Zero Games. At a fundraiser for breast cancer research which included a fighting game tournament, Mike Z revealed the first DLC fighter and promised that new information about her and the team would be posted soon. This would turn out to be an Indiegogo fundraising campaign that asked for $150,000 to develop the first DLC fighter, with more characters promised if people backed enough.
In the end, $829,829 was raised in the campaign, enough to fund five DLC characters, a bevy of stages and voice packs, and other features. It was quickly becoming a cult classic.
The Skullgirls Curse
And so work on Skullgirls DLC was underway. However, a variety of events happened to befall Lab Zero during development, some causing controversy and others just annoying the team. Some dubbed this “The Skullgirls Curse”. So let’s go over some of them:

• Paypal Woes: During the Indiegogo DLC campaign, Lab Zero announced that Ahad had created around 30 prospective designs for DLC characters, and that there would be a vote to see which characters would be the two “mystery characters” teased in the Indiegogo campaign. As you would guess, this caused the Skullgirls fanbase to get heated, to the point where some stressed that they would ask Indiegogo for their money back if their character didn’t win. PayPal, who managed the funds for this campaign, was concerned about these threats and put nearly all of the money on hold. Bartholow tried to negotiate with PayPal, and was eventually able to get the funding - once PayPal was given a hefty sum as collateral.
• Bad Juju - If you notice on the list of prospective DLC characters, one character is Juju, a character who was designed by Ahad from a fan’s suggestion on a Whiteboard Wednesday art stream. Ahad seemed to like the idea of the character, and kept building her up until she became a legit character in the game. The original fan made a joke on Facebook that he’d like to be compensated for the design, which led Lab Zero to negotiate obtaining the character rights from him. They eventually worked out a contract that would give them the rights to the character, but only if the original fan didn’t reveal it until Lab Zero announced it themselves. The fan then posted about it on the Skullgirls forum the very next day, breaking the NDA immediately and making it so that Lab Zero couldn’t use the character at all.
• Don’t be (Red) Cross with me: One of the characters included in the base game of Skullgirls is Valentine. As you can tell, the two biggest features of her character are her being a nurse and a ninja - as such, her costume is decorated with red crosses. This was upsetting to the real Red Cross, which fights hard to prevent its trademark from being associated with violence - as such, when they came to the Skullgirls publisher demanding a change, all red crosses in the game had to be changed to magenta.
• #FucKonami: In November 2013, due to Konami barely helping at all with the publishing process for Skullgirls (they refused to greenlight any patch or DLC until Lab Zero tested it itself on their own time and money, they didn’t help with Microsoft’s certification process for Xbox, etc), Lab Zero dissolved their publishing agreement. This led to a massive snafu where, due to the dissolution, the original Skullgirls was taken down on consoles, and Lab Zero had to scramble to get a new publisher on the consoles side and then reupload the game as Skullgirls: Encore. It was a tangled web of issues which the above YouTube video relays, but required certification from both console storefronts and even the Japan storefront, as their publisher there was also coincidentally being dissolved at the same time without Lab Zero knowing.
• EVO 2014: During one of the largest fighting game tournaments of 2014, Skullgirls was promised a space for airing their tournament stream by controller distributor Madcatz. Lab Zero and Autumn provided a pot for the tourney, and everything was smooth sailing - until a multitude of delays made it so that the entire time Skullgirls had for streaming was replaced with Tekken tournaments. By the time these issues were fixed, only the final four matches were able to be shown.
• What’s the worst kind of ship? Censor-SHIP!: In April 2015, one of the patches of Skullgirls altered the animation of some characters, which according to Lab Zero themselves was because of their own artistic values (while they admitted that panty shots in a fighting game comprised entirely of girls is unavoidable, they didn’t want to go out of their way to show them). As you might expect, this led to a massive onslaught of negative Steam reviews and caustic tweets from people who abhor censorship of any kind. Funnily enough, this brigade started around October, six months after the changes were made, and only via word of mouth - people didn’t even notice there was a change until someone told them about it.
• Backer characters: As part of their Indiegogo campaign, some of the highest-paying backers could have their original characters put in the background of some custom stages. Lab Zero warned these backers that these stages would be a casino and a ballroom, respectively, so their OCs should ideally be designed with a formal flair. Some backers did follow this unspoken rule - ZONE, a notoriously NSFW Flash animator who helped work on the DLC characters, made a perfectly formal look for his mascot Zone-tan. As for the others, well...
• SonicFox: This isn’t included in the compilation video mentioned above as this occurred way after all the initial Skullgirls drama. Basically, SonicFox is a five-time EVO champion and one of the best Skullgirls players in the world. In May 2020, after Skullgirls was mostly complete, they were given a cameo in Skullgirls’ training stage. Of note is that SonicFox is black, non-binary, and a furry, and the character added to the game was their fursona, who has a trans rights flag in the inside of their jacket you can only see for like one frame. People reacted as you would expect. Also, one of the original backers requested to change their character as they were now transitioning, which didn’t get as much flak, so that’s nice I guess.

So as you can see, Skullgirls had a menagerie of problems and issues during its dev time. However, their Skullgirls curse seemed to have faded away, as they had a new game in store.
If I was Indivisible
Indivisible was a new project of Lab Zero, announced in 2015 as Skullgirls DLC production was nearing an end. Billed as a platformer RPG similar to games like Valkyrie Profile, it would tell the story of Ajna, a young girl whose town is stricken by tragedy and she finds out that she’s a portion of the god of creation, who has grown discontent with the world and wishes to remake it anew. Its Indiegogo campaign focused on Incarnations, party members who came from a variety of cultures, religions, and demographics not usually represented in popular culture. And as you can see by the fact that it got over two million dollars in funding, people were excited to see what Lab Zero could do. They even got enough funding to get Studio Trigger, of anime fame, to create the opening for the game.
Of course, it wouldn’t be Lab Zero without the occasional issue here and there. As shown above, some Incarnations were changed or scrapped during development, which irked some who backed because of that character specifically (not naming any names, but look in the incarnation list and see if you notice any). Backer characters were included again, and although there were more places to add them so they didn’t look out of place, you still had the occasional few that did. Critics liked the art and presentation of the game, but disliked some gameplay issues: the second half of the game became a cakewalk once you progressed far enough, it was a bit of a pain to go from one end of the map to another, especially for side quests, and a bunch of party members simply weren’t complete. Most egregiously of all, the Nintendo Switch version of the game was ported by a different company and released before Lab Zero was even aware of it - which forced them to scramble again to patch it up so it was on par with other consoles.
Still, it was a better situation they were in than when Skullgirls started. They had a legit publisher in 505 Games, people were satisfied with the base game, and Mike Z mentioned how the base game would continue to be refined with gameplay changes, small additions, and guest incarnations from other indie games. NBC even announced that Indivisible would be adapted into a television program for their Peacock streaming service. Things were looking up for Lab Zero.
Everything goes wrong... AGAIN
During the production of Indivisible, Alex Ahad was let go by Lab Zero. Not much is mentioned about it except that he was growing increasingly hostile, making it difficult to work with him, and his art was not meeting the standards for the game. He left, tried to sue Lab Zero, and eventually agreed to a sizable settlement. Mariel became the lead artistic director in his stead, and the art team had to be rearranged to compensate.
Now, as Lab Zero was preparing to transition from being employee-owned, Mike Z was made the temporary head of the studio. In June of 2020, Mike Z did an “I can’t breathe” joke during a Skullgirls livestream just days after George Floyd’s death - he later apologized for this, claiming he was trying to bring attention to the issue. Soon, more people provided proof that Mike Z has had a history of sexual harassment. Kinuko chimes in as well, noting that while she tolerated inappropriate behavior for years, when she talked to Mike Z about it, he blamed her for his actions. She talked with others in the team, who came to the conclusion that Zaimont had treated all of them like this. Some Lab Zero employees resigned on their own, while others pushed for Zaimont to resign. However, as Mike was still head of the studio, he dissolved the studio board and laid off the rest of the staff.
So where does that leave everyone?

• Ahad is still doing art on his own, and gets by with commissions and his Patreon.
• Kinuko, as well as the majority of Lab Zero, created a new studio called Future Club, which has promised to create new titles with the same art style they refined from Skullgirls and Indivisible.
• Autumn Games still own the rights to Skullgirls, and with the help of some former Lab Zero devs, created a mobile version of the game. It’s surprisingly not bad, although it’s of course stuffed with microtransactions. However, they’ve apparently made enough to fund a completely new character for the game for both the mobile and console/PC versions.
• After everything with Mike Z, 505 games put out a statement which signaled the end of all development of the game, leaving it unfinished. Mike Z has been suspended from Skullgirls streams and the like, making his future in the gaming world unclear.

There’s probably something I’ve missed in all of this, but yep. I backed them twice, both for Skullgirls and Indivisible. I don’t regret it, and I’m looking forward to whatever Future Club does, but I won’t lie - I’ll always miss what could have been.

I have missed out on so many of what are supposed to be the most important moments of my life. My graduation, my first year of university, my 18th birthday, hell I never even got to say goodbye to my old classmates because I was sick on the last day of school. I was a good person and followed all the health orders, naively believing that if we could all just show some goddamn solidarity and have some of that good old human resolve we could get through this.
Of course Alberta had to do what they do best and LARP as Texas. Feed right into all the crazy conspiracy theorists and drag their feet when proposing ways to manage this virus. Sucks, but one of the joys of living under a conservative government, freedom amirite! (except for those indigenous people on reserves and struggling workers, they don't count)
Something about these last few weeks just fucking broke me. They say they were hesitant about restrictions for mental health, cause nothing's better for the old noggin than a trip to the casino to play some slots and drink your feelings away. Because that is obviously so much safer than having a single, also socially distanced friend over to watch a movie together.
The UCP had the gaul to say that restaurants and stores aren't causing spread and that indoor gatherings are the real issue, when we don't know where 80% of cases come from and tons of studies worldwide have shown this claim to be bullshit. I get banning indoor gatherings, but then restraunts and non-essential businesses should be off the table too.
And of course today Kenney gets up on his little stepstool podium to announce new restrictions. Thank God. Oh wait? What's that first one? No outdoor gatherings at all? You mean the THING THAT NEARLY ALL HEALTH EXPERTS HAVE UNILATERALLY AGREED UPON BEING ONE OF THE SAFEST ACTIVITIES RIGHT NOW?
But thanks Kenney, thanks for keeping my mental health in check. My mental state totally wasn't hinging on that date I planned to go for a walk and look at the lights downtown with a girl I've had a crush on for ages. At least I can go to West Edmonton Mall and spend all my money on useless garbage surrounded by antimaskers and inbred trailer trash, I'm sure that'll keep me off the ledge for awhile longer!
But now stores are limited to 15% of fire capacity, that'll definitely help right? Anyone ever looked at fire capacity numbers? They are fucking absurd. The tiny little Dollar Tree near my house can have 30 people inside and still be under 15%, Best Buy can have over 100. A Best Buy with 100 people inside is still busy, I don't care what the fire code says. 15% sounds low, but it's not, and I can only assume it's a misinformation tactic to calm people down.
If you've read this far I think you might be just as insane as me, but what else do you have to do but stay inside and doomscroll through social networks while the world falls apart. But hey. Mental health is important right? After all that's why we avoided this lockdown until the one time of year where lonely people are known to kill themselves.
I wish I could tell Jason Kenney to go fuck himself, but he already jerked himself off for 2 hours straight today on live TV.

Any other urban planners/policy folks play this game? I’m an urban planning student who has spent too many quarantine hours playing SDV and at the risk of deeply questioning how I spend my time, I’ve been thinking about it from a planning perspective. Please tell me someone else has thought about this.
Pelican Town (pop. ~35) is a small, rural town within a few hours of the nearest big metropolitan area. The town appears to have had an industrial past, with all the decayed mining infrastructure. Like many rural towns that were once anchored by industry, Pelican Town has struggled to rebuild its post-industrial economy and identity.
The Mayor’s strategy is to look towards tourism, culture, and recreation for the town’s future. He holds an abundance of traditional festivals to preserve the town’s cultural identity and market its quaint, rural character to visitors from neighboring areas. He hopes the farmer’s high-quality local produce and artisan products will contribute to Pelican Town’s renewal. He also thinks the arts could drive the town's revitalization (Leah's art show). The town also has an abundance of natural assets, although I'd worry about point source pollution from the sewer pipe and the quarry is totally a brownfield site.
Encouraging tourism is a sound strategy in Pelican Town, but it’s not a panacea - it won’t necessarily increase the tax base to help the town’s financial problems, and the jobs created will mostly be in the service sector. The neighboring town, Calico Desert, is another post-mining economy that is looking to tourism and has opened a casino.
Economy: No matter how you calculate it (does the wizard have a job?) the unemployment rate is high. The jobs are not well-paying (the town was chosen for a discount Jojamart, like many rural towns attract dollar stores). Without good jobs for young people and lacking educational opportunities, the town is at risk of losing the younger population to other towns/the city. There’s potential for more small businesses if tourism increases, or for more remote work (though it doesn’t seem like Pelican Town has good internet infrastructure and computer ownership is low.)
Transit: The town also suffers from a lack of transportation. Vehicle ownership is low (just the Mayor and Sebastian’s motorcycle, I think), the town is looking for private investment to restart bus service (should really form a regional transit authority with Calico Desert and get government funding), and though the train with the platform hints that there may have once been commuter rail, it’s currently only used for freight.
Population: Pelican Town’s population, as it stands, will decline. There are only 2 children (Vincent and Jas) but close to 20 residents who are 40+. There are 12 residents in the 20-40 age group (the bacheloettes), who need to stay in Pelican Town and start families to reverse the decline. As in many rural areas, substance abuse is a problem in Pelican Town. There are a few alcoholics and I’m not gonna get on Sebastian’s case for smoking a little weed and who knows what’s in Pierre’s stash, but there’s clearly little else to do in town besides hang out at the Saloon.
Housing: If young people choose to marry and stay in Pelican Town, where will they live? The vacancy rate is 0 and most bacheloettes live with their families. New housing will need to be built to retain them, but most probably cannot afford to build a house. The town will also need to carefully choose areas for development to maintain the natural assets that draw tourists. The town seems to use a form-based code in the town center (two-story mixed-use buildings).
Solutions: The town is relying on the goodwill and prosperity of a private citizen (the farmer) to revitalize the Community Center, build houses, etc. - Mayor Lewis should rely less on one-time private investments and focus on more reliable funding sources and economic growth that will increase the tax base. The town is facing a housing crisis and should consider mixed-use development/apartments in the Community Center neighborhood to prevent sprawl. The town needs to invest in transportation and communication infrastructure to improve access to jobs and education. The vacant land near the train station is a great spot for a TOD and some denser development if the Valley could start commuter rail service, but I bet Robin & Demetrius would be NIMBYs who don’t want development near their mountain home.
​
TL;DR: Mayor Lewis is making you do the flower dance to stimulate the economy.

It's not a debate about whether to plan things. It never has been. Things are already planned and that's how conservatives like it. The question is how things should be planned and by whom. In capitalism, production is planned by the rich, who have no goal in mind but their own profit. To frame the debate as though it were about capitalism versus central planning, like attempts at characterizing capitalism as an 'emergent order,' has only ever been propaganda for the rich.
Why can't things be run differently? In 1920, an economist tried to devise an answer when he wrote about the economic calculation problem (ECP). To make economic decisions requires we have a common value to compare things by. How else do we know what to produce? A shipment of steel could be used to make cars. It could also make pipes, or microwaves, or any other number of things. How do we decide? There isn't a simple, objective answer you could produce in a lab test. It's a matter of finding the right proportion of what everybody wants. So the critical question is, what do people want? How do we determine that? The argument people are making when they invoke the ECP is a socialist economy couldn't determine this, and will thus always mismanage resources. (This is the origin of the 'commie no food' meme.)
The capitalist price system does provide some information about demand, as prices do reflect how real people are spending their money and thus implies an expression of preference. But how much information this actually produces is exaggerated, along with just how meaningful that information is, while its various problems and shortcomings are swept under the rug. Ludwig von Mises, the economist who first described the ECP, meanwhile does nothing to make the case for why no other method to gauge demand is feasible. He asserts the price system itself couldn't be replicated in socialism, but only because his grasp of socialism was basically if one big company bought the whole economy and prices were arbitrarily set by bureaucrats sitting in a room somewhere. The only point he made in the end is planning requires information, which is mundane.
There's numerous ways to gauge demand. The one I'm most interested is just plainly asking, which I have no problem calling the survey method. Take a random sample of the population every so often, have them rank things by importance. That's it. It would create the same type of information as the price system currently does, if not better. What interests me about this method is its simplicity. It could of course be built upon and expanded over time, and other methods could be incorporated in addition to it, but a general belief of mine is that movements require simple ideas as their foundation, and on this subject I can think of nothing more straightforward and easy to understand than 'to determine what people want, ask them.' It's the ideal starting point.
A big objection I always hear to this idea is people wouldn't answer realistically. People would say they want caviar and lobster every meal, or something like that. But obviously we could present choices and trade-offs in such a way that reflects how difficult things are to provide. It's not a choice between bread and lobster, it's a choice between lots of bread and some lobster, because lobster takes more labour and resources to obtain. The suggestion we couldn't figure out something so basic helps to betray how much of the 'skepticism' about socialism is just dull status-quo bias. The argument is practically 'an idea must be bad if I can imagine it being implemented poorly.'
The other big objection is people don't know what they want. After all, how they reply to a survey doesn't always align with how people really behave. And I suppose that's true, but I also don't accept that it's a disadvantage. In fact, I assert the opposite. This objection touches on a big reason why socialist planning would be so advantageous.
There are those who think what people say they want can be discarded. It's what people do, in practice, that matters. To put that differently, it's not people's stated preference that we should care about, but only their revealed preference. That's what reflects our true desires. To put it mildly, this couldn't be more wrong.
If asked clearly and given time to think and produce a deliberate answer, what people say they want is a much better way to determine their values than observing what they do when put in a system designed to influence their behaviour otherwise. The simplest example: a person can be on a diet and want to lose weight, but if we leave a box of doughnuts in the break room every day their behaviour might not reflect that.
And the capitalist economy is one big 'break room with a box of doughnuts.' It's an environment we have no control of, built to modify our behaviour in whatever way is most profitable for the rich. There's obviously a significant disconnect between what people truly want from life and how they end up behaving in capitalism, and to suggest that's not a problem because however they behave is their 'true selves' is an astoundingly stupid oversimplification of human behaviour. It's logically akin to arguing drug addiction isn't a problem because the addict chooses to keep doing drugs, which proves that must be what they want.
Most people fall into traps they'd vote against if they could. Like how supermarkets put all those impulse-buy candies and chocolates near the checkout till, or put common staples like rick, milk, or eggs at the very back of the store to ensure you have to walk through all the aisle to get to them. CostCo, the second largest retailer in the world, regularly moves all their inventory around for no fucking reason beyond ensuring people don't know where anything is and they have to wander around the store looking for stuff, because that way they're forced to walk by and look at more products, and on average end up buying more. Can you imagine if we had an economy that was designed to be efficient, instead of there being whole industries dedicated to this kind of manipulative bullshit?
And capitalists love peddling addiction. Tobacco isn't as cool as it used to be in the West, but it's still a huge problem in some countries, and nicotine products are making a comeback. Meanwhile, alcohol is still going strong. Where I live, they've been putting beer and wine in supermarkets now, predictably always near checkout. And let's not forget sugar and caffeine are highly addictive, and many products have both, including products marketed to children. Did you know in the USA, obesity has doubled over the last two decades?
Gambling can be addictive. That includes not only predatory bullshit like casinos and lotteries (which should all be burned to the ground), but an increasingly large part of the video game industry, as developers incorporate more and more gambling elements into popular titles to better manipulate people into spending money they'll regret.
Pornography is addictive. Food in general can be an addiction. Arguably shopping, consumption, the thrill of going out and spending money and getting to open new things, can itself be an addiction.
This could veer off into a debate about when exactly a behaviour becomes an addiction, but the exact application of that terminology is far from the point. No, the point is how in the moment of consumption, people aren't as rational and in-control-of-things as it's convenient to portray them. So much of our consumption is impulsive, irrational, and manipulated for the benefit of producers. A system where normal people were able to exert actual control over production would naturally be much, much better at determining what things people truly value than what we have.
And as far as I could tell that was the best critique of the survey idea they could muster.

This is long, so grab a cup of coffee, tea, or whatever keeps you happy and reading.
I live in a senior housing community for people aged 55 and older. We all have identical 1-bedroom cottages that’s set up in groups of four or quads so that all of our front doors face inward toward each other. So, if I open my front door, I have a very clear view of the front doors of my 3 neighbors and because I am in the back of this quad, I also have a view of the parking area. I think the purpose of grouping the houses this way was to create a friendly and safe atmosphere; however, it’s just creepy in a “you have no privacy” kind of way.
I am F57, disabled, and have a 16-year-old pickup truck that gets me where I need to go most of the time. If you’ve ever owned a pickup truck, you’ll understand my frustration. If you haven’t owned one, talk to anyone who has and they will tell you that according to friends, family, acquaintances, neighbors, and even complete strangers, you have it so that you can help them move, haul furniture or a tree they cut down, and anything else they can’t fit in the trunk of their car. AND because it is a pickup truck, it can be mistreated, abused, dented, scratched, beaten up, and treated like a piece of heavy construction equipment and you shouldn’t care because well. . . it’s a truck.
I have a neighbor (F - about 65 years old) that has kind of made a pest of herself since the day I moved in. I’ve done my best to be neighborly, nice, and accommodating, but each time I interact with her, I’m left feeling used. The neighbor, let's call her Karen, has come over pretending to want to visit with me, which she does for about 2 minutes, and then asks me for something. In the 3 years that I’ve been here, she’s asked me to set up 2 TVs (at different times), take a new alarm clock out of its packaging and then teach her how to operate it. I’ve been asked to fill out her food stamp paperwork, fill out information for her lease renewal, read a piece of mail to her and explain it because she didn’t understand it, to take her places and to “loan” her money for the bus. That’s just a few.
Now that you get the idea of what I’ve dealt with before, it’s time for the story.
One Monday morning, Karen comes beating on my door (she does what I call a “cop knock” – loud, hard, and repeated) around 8 a.m., waking me up. (I am a night owl, by the way.) I go to the door and she is standing there holding her natural gas bill telling me how she needed a ride to the gas company's office to talk to them about paying the bill and hands me the bill. I look at it, hoping to find a phone number for her to call, but there isn't one, but I do see that her bill is for about $17. So, I take her across town with her providing the directions since I had never been to this building (the gas company did not have an office in town, so I guess this was maybe a payment center). I drop her at the front, park, and wait for her. Karen comes out saying that they can't help her there and asks me if she should just call them to make arrangements to make payments since she didn't have the money. I tell her that's what I would do and bring her back home. We basically made this trip for nothing.
Two days later, there is another loud, repeated banging on my door waking me up just before 9 a.m. Karen is back and seems to be a little frantic. She needs a ride again. This time she's very vague about why she wants to go, but left me with the impression that something was going to get turned off, repossessed, or turned over to collections if she didn't go. She's also vague as to where she wants to go. She keeps tell me that it's down by the casino, across the street from the gas station. I told her I'd take her but she would have to point me in the right direction since I've never been to the casino. She gives me turn by turn directions until she has me turn left onto the entrance road for the casino. I'm looking around for any other businesses or even the gas station and I'm not seeing anything other than the casino in front of us and open land on either side. So, I ask her where am I supposed to be dropping her. Karen points to an upcoming sign and says, "See the sign that says 'Valet'? Just follow that sign." Yep, you guessed it, Karen had me drop her at the front entrance to the casino. She'd lied to me by omission. She didn't ask me to take her to the casino (which I would probably have done since it's none of my business how she spends her money), she asked me to take her to a business near the casino. Yeah, well, I wasn't happy. On Monday she couldn't afford to pay her $17 gas bill and on Wednesday she's going to the casino by tricking me into taking her.
A week goes by and I am in the office paying my rent when Karen comes in.
Karen: Why didn’t you tell me you were coming here today. Girl, I just walked all the way here.
Me: Didn’t know you needed a ride. I can give you a ride back to the house if you would like.
I wait while Karen pays her rent and we walk out together. Now, I’m expecting to get in my truck and drive the 4 blocks back to my house. Karen had another idea.
Karen: Take me to Everything’s Cheap store.
Me: Where?
Karen: To Everything’s Cheap. Just turn here at the stop sign and I’ll show you. It’s not far.
Me: Karen, I’m going to take you there, but I’m not shopping and I’m not going to sit in the parking lot and wait for you. You’ll have to get another ride home or walk.
Karen: It’s fine. I won’t be long.
I drop her at the front door and I go home. A couple of hours later, she bangs on my door.
Karen: Where did my ride go?
Me: Home. I told you that I wasn’t going to wait for you.
Karen: I had all my stuff that I had to carry home. Now my back hurts.
Me: I’m sorry, but I warned you.
Karen walks away muttering things that I didn’t understand and slammed her door.
Skip ahead several months and I run into Karen again as I am paying my rent. She wants me to give her a ride to the Social Security office. I tell her that I can't as my truck is not running right and I can't get too far from home in it until I get it check out and fixed. My truck started having issues and it's been difficult trying to get it fixed with lock-down, a back issue that left me bedridden for several weeks, and 2 major hurricanes this year (there’s nothing major wrong with the truck - just needs a new starter and gaskets to fix an oil leak that's caused the starter to go bad).
Karen: But it's just a few blocks away and it's hot out here.
Me: I can't trust my truck not to leave me stranded with no way to get it home.
Karen: It will be fine.
Me: Maybe, but I'm not willing to risk it.
Karen slaps the side of my truck and continues on her walk and I go home in my truck.
Another 3 days go by and more banging on my door and again I am awakened (it's 7:15 a.m.). This time I'm angry and I snatched the door open.
Me: What?
Karen (standing there with her purse and house keys in her hand as if she knows I'll say yes): I need to go to the mattress store. I need to pick up my new queen size mattress.
Me: No. My truck still isn't running right.
Karen: But I need your truck to haul the mattress home.
Me: No.
Karen: It's not a heavy mattress.
Me: Oh, so who’s going to help you get it in and out of my truck and carry it into your house?
Karen: The two of us can do it.
Me: Karen, I have degenerative disk disease. The disks in my spine are disintegrating. I can't lift nor carry a mattress even with someone helping.
Karen: But I already bought it. How am I going to get it home?
Me: Call friends or family to help you.
Karen: They don't have a truck and you do!
Me: Yes, I have a truck, but there is no sign anywhere on it that says Free Moving Company.
I close the door on her and go back to bed. An hour later, more knocking. This time, it's an older man.
Man 1: Excuse me, but is that your truck? (He points at my truck in the parking lot.)
Me: Yes.
Man 1: I have an upright piano I need to move and was wondering if I could use your truck.
Me: No. (I glance over at the neighbor's house and I see her peeking through a crack in her door - I have a sneaking suspicion she has put this guy up to this to see if I would help him.)
Man 1: You can drive the truck. I just need to have the piano hauled to my storage unit.
Me: How are you going to get an upright piano into the bed of my truck?
Man 1: I'll just roll it up a ramp and into the back.
Me: Do you know how much an upright piano weighs? One person can't push it up a ramp. If you use a ramp on my tailgate, you will break the tailgate and probably lose the piano in the process. My truck is large, but the rear end is not made for hauling a piano and will cause the front end to lift off the ground preventing my front wheel drive truck from gaining traction and straining my 16-year-old engine.
Man 1: Well, could you call 4 or 5 of your male friends to help lift it into the back of the truck?
Me: No!
I close the door on this man, too. He didn’t come right out and say it, but I felt like he wanted to borrow my truck so he could go pick up the mattress for Karen. Yeah, I’m a little suspicious.
The following morning . . . *sigh* . . . I ignore the knocking that occurs every half hour or so over a 3-hour period until she finally gives up. Later that afternoon, I open my door to get the mail out of my box when a second man approaches me out of nowhere. It’s like he was hiding around the corner waiting for me to come out of my house.
Man 2 (points at my truck - it irritates me every time someone does this): Is that your truck?
Me (feeling very annoyed and snarky): What gave it away? Is it because it's parked in a space clearly labeled with my house number? Or is it because someone told you who the truck belonged to? (I point at Karen's house.)
Man 2: Does it run?
Me: Listen, I don't know what you're wanting me pick up, deliver, move, haul, transport, or tow, but I am not a moving company, taxi, uber, delivery service, or a tow truck. I won't be doing any of those things and before you ask, I won't be allowing you or anyone else to drive my truck either. Now, do you have any other questions?
Man 2: Uh, do you want to sell it?
Me: What?! Why would I want to sell it?
Man 2: Well, since it needs fixing, I thought maybe you would want to sell it to someone who could afford to fix it.
Me: How do you know it needs fixing?
Man 2 (turns bright red and can't take his eyes off ground): I just thought if you sold it, you could buy something else and I could fix the truck.
Me: Tell Karen that I'm not selling you my truck so that you can fix it to give to her.
Man 2: I wasn't going to give it to her.
Me (pointing at his huge truck parked in Karen's designated space): You want me to believe that you would rather have my 16-year-old truck that needs repair than your brand-new truck? How stupid do you think I am?
As the older man silently stares at the ground, Karen flings her door open and marches up to me.
Karen: Just sell him your truck so he can fix it. You clearly aren't going to do it any time soon. At least I will put it to good use. I need it and I need it more than you apparently do. Now, he’s willing to get it fixed for me, so just sell him the damn truck already!
Me: My truck is not for sale! When or if I get my truck fixed is absolutely none of your business.
Karen: I’m going to call the office and tell them that you have a broken-down truck sitting in the parking lot that needs to be hauled to the junk yard. They’ll make you get rid of it or fix it.
Man 2: Karen, they can’t do anything to her . . .
Karen cuts him off. She’s so angry, she’s crying, shaking, and spitting as she screams
Karen: SHUT UP! STAY OUT OF THIS. I WANT THAT TRUCK AND I’M GOING TO GET IT! I’LL CALL THE POLICE. THEY WILL MAKE HER GET RID OF IT.
Man 2: Karen, the police aren’t . . .
She cuts him off again.
Karen: YES, THEY WILL. THEY'LL LISTEN TO ME.
She storms off to call the police. In the meantime, I brought a chair outside along with a can of soda and a bowl of microwave popcorn. I figured this was going to be a good show. Karen and Man 2 have gone inside her house to wait. The neighbor to my left has come out to see what’s going on. Let’s call her Mary. Mary can’t stand Karen, so she drags a chair out and sits next to me and we share my popcorn.
Enter Cop 1 and Cop 2
The cops arrive in about 5-6 minutes and walk up to Karen’s door and knock while glancing around at Mary and me and grinning. She answers and tells them that I have created an eyesore in the neighborhood by having an old beat up, broken-down truck sitting in the parking lot and she wants it removed immediately.
Cop 1 (pointing at my truck - yep, he does it, too and I can't help but roll my eyes): That truck?
Karen: Yes.
Cop 1: That truck is clean, shiny, no dents, no scratches, new tires . . . are you sure that’s the eyesore?
Karen: Yes. It’s 10 years old and broken and she doesn’t want to fix it. It’s just sitting there doing nothing for months.
Me: It’s 16 years old.
Cop 2 (spins around, surprised): Seriously? That truck is that old? Wow! It’s in great shape. You’ve taken good care of her.
Me: Thank you.
Karen: I want that truck gone!
Cop 2 walks over to me to discuss my truck’s mechanical history. So, I explain to him that in the 16 years that I have owned her, I have changed her oil every 3-4 months, given her a bath once a month, got her a new set of tires 6 years ago, and when I first began having problems with her starting, I bought a new battery (the old one was the original battery from when I bought the truck off the showroom floor), and when the battery wasn’t the problem, I had a mechanic come and look at it. He determined that it was the starter and the gasket was leaking. All I was waiting on was my friend to come and help me start her (someone needs to get under the truck and tap the starter while someone else turns over the ignition) so that I can get it to the mechanic’s house for him to work on it.
Karen: She’s lying. That truck hasn’t moved in 3 months.
Me (offering popcorn to Cop 2 who took a handful): Wrong. It hasn’t moved in 4 days. It’s had problems for 3 or 4 months.
Cop 1: Ms. Karen, there really isn’t anything the police department can do for you. Her truck definitely isn’t an eyesore nor is it sitting there in pieces creating a safety hazard.
Karen: She’s driving down property values.
Cop 1 (starts chuckling): Ms. Karen, you are renting a house in government subsidized senior housing.
Cop 2: Why don’t you tell us the real reason why you want her truck removed.
Mary (who has been silent until now - stands up and turns on her best diva soul-sister voice and attitude and gives the cops the greatest Deep-South Beautiful Black Woman sermon I’ve ever heard – I’ll try to write as best I can): Ohh, Lawd Jesus, help us all! Dis here woman of the night, want everything she can’t have, Lawd! I think it’s cuz she pulls her hair back so tight, Lawd, she can only see what’s in the back o’ her mind! Uh huh! She wants her Old Saggy Boy Toy of the Day here to buy my friend’s pick’em up truck, so she can go and pick’em up, Lawd, mm-hmm, if ya gittin' what I’m sayin’. He buy it and trade it to her for a little roll on her nasty sheets! Lawd Jesus, help us! And she think she all hot and sexy so you believe her and take away my friend’s truck. She a fool, uh huh. She think she can fool you, too, uh huh! How da hell do ya think she got those 2 big ass TVs in there? Mmm-hmm!
Cop 1 is bent over laughing hysterically while Cop 2 is standing with his mouth open and his eyes wide.
Cop 2 (turns to Man 2): Is any of that true?
Man 2 (embarrassed, humiliated, and just looking tired): She wanted the truck and 50 bucks.
Karen and Man 2 are arrested. Not sure what the exact charges were but I heard words being thrown around like pandering, solicitation, scamming, and false complaint among others. A couple of days later, Mary told me that Karen returned home. I guess she found a way to get bailed out. I haven’t seen her and I am hoping that I don’t. As for my “pick’em up truck”, I’m still waiting to get her to the mechanic. My friend will be here on his next day off (he doesn't get them often) to help me. It’s a good thing I’m a patient person with a super diva as a friend and neighbor. It's also good to know that my truck is at least worth one 20-minute roll on the sheets and 50 bucks.
EDIT: Thanks for the awards everyone! And just a little side note for those of you rolling your eyes at the fact that I offered a cop popcorn and he took it - I live in the Deep South in a small-ish college town. The cops here are helpful, friendly (until provoked), and generally good guys. When construction workers stole from me after Hurricane Laura, two cops came to investigate and afterwards I offered them both a bottle of water and they accepted.

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.