Not Financial Advice (NFA)
Warning: Wall of Text. If you hate reading just skim through the bolded/italicized
Ever since I publicized my findings on DKNG, the stock has underperformed & probably has fucked a lot of people here, especially given the overly bullish stance back in June. Unless you took my advice & got into Puts then, congrats, welcome to tendie town. For the ADHD retards, here’s what the next wall of text is going to summarize: I believe at the current price of ~$30, the stock is oversold.
A tech-focused, high-growth Company that has made sports betting easy to understand with an aesthetically pleasing interface similar to how Robinhood has neatly laid out stock market gimmicks so even high-schoolers can make sense of it I believe, is underpriced at these levels.
Let’s get into some details as to why the stock has underperformed:
First off, the news slate revolving sports with the rumored delay/cancellation of the MLB season & the NFL watching from the sidelines is in my view, just a part of why the stock has underperformed. We’ll revisit this later in this post, but I want to focus on the drivers of the stock’s recent underperformance, & why these factors are now in the rearview mirror.
Part I – The Past Has Passed – SPAC-related Equity Dilution
History lesson first: DKNG went public via a SPAC merger, which has exploded in popularity recently. Anyone serious about analyzing stocks going forward needs to do their homework on this, Google is your friend.
A feature of most SPAC merger to public listings that creates a headwind to near-term share prices are embedded equity dilution events, usually in the form of earn-outs (stock bonuses to execs, the SPAC sponsor) & conversion of Warrants.
On 5/24, the earn-outs were triggered, adding 6m shares to the share count.
On 6/26, 16.3m warrants converted to DKNG, netting them ~$188m of cash.
Stepping back a little, in addition to the above, on 6/18 DKNG launched a follow-on equity offering of 16M shares @ $40/Share [1], receiving $621M in proceeds.
The last part is tricky to understand from a dilution perspective. To simplify, historically it’s almost a coin toss whether a Company’s shares outperform on the onset of an equity offering. While issuing shares does dilute the existing shareholder base, it theoretically shouldn’t, if the proceeds from the offering are earmarked for investments/projects that yield outsized returns. This is the reality for the long term, theory for the short-term. For the short-term, the ‘reality’ isn’t that the proceeds will be used for investments/projects that yield outsized returns, it is more about how convincing management is to investors that the investments they intend to pursue with the proceeds will outweigh the dilutive effects of issuing incremental shares. That’s a mouthful, but hopefully you get what I’m trying to convey.
All of this stuff put together – the Company has increased its share count by ~39M, but now has a whopping ~$1.4Bn of cash [2]. More on this in the next section.
Part II – MLB News Should Not Fucking Matter & DKNG Is Positioned As the Leading Online/Mobile Sports Platform
DKNG should not be so tied to MLB news or any of this shit as the ongoing success of the NBA/NHL season + Soccer in Europe has effectively created a blueprint on how to regulate player behavior so that they maintain professionalism amidst the pandemic. I’m going out on a whim here, but I truly think the MLB threatening a cancellation of the season is pure posturing to get these fuckers to behave appropriately. Maybe a ‘bubble’ is what it takes to get these players to focus on their jobs instead of going out & contracting COVID, but I argue that isn’t necessarily required given Soccer in Europe. So there’s already a proven path here without the need for a bubble in Soccer, so MLB/NFL should be fine, and execs need to study how they got it done in Europe. Okay, back to some facts.
Anecdotally, I’ve kept in touch with a handful of sports bookies from California to New York & even internationally about what they’re seeing – all of them say that since the NBA season started on 7/30 & since Soccer (especially the Premier League) resumed in June, along with other leagues like La Liga & Serie A, they’ve seen massive increases in betting.
These numbers are also showing up in the official data [3]:

• Average % increase in sports betting handle from April 2020 to June 2020 (handle is the total $ wagered in sports bets) from the states that reported up to June 2020 (NJ, PA, MS, RI, WV, IA, IN, NH) of +258%!
  
  • Note: NV is left out due to the site I sourced showing a weirdly negative number – so I dug into the official filings & show specifically, Sports Mobile betting growth from June since April has growing by at least +73% [4]

REMEMBER: This is for June only! No NBA, No NHL, No MLB, just Soccer, Golf, NASCAR & UFC.
The data clearly shows that there was a ton of pent-up sports betting demand, which leads one Wall St. analyst to think that betting on the NBA/NHL could ABSORB the MLB’s sports betting handle (handle = total $ size of sports bet) [5]. Remember, the MLB season is still ongoing, with games being played. The entire focus is on the Miami Marlins & St. Louis Cardinals. Fucking retards.
Additionally, I want to remind everyone that DraftKings.com is the #1 Fantasy sports website in the U.S. [6]. Also, since April 2020 site visitations are up +86% [7] & Google Search Trends for “Draft Kings” is up ~3x compared to PRE-COVID levels [8]. What does this mean? They are piquing more people’s curiosity than prior to COVID/ongoing slate of sports.
This is important because remember that ~$1.4Bn chest full of cash I mentioned DKNG had assembled earlier? Well, that money is being put to work & results are already coming in, which is exactly what DKNG intended to do with it.
Part III – Legalization of Sports Betting in the U.S.
I could write a fucking bible on this topic alone, but for now we’ll stick to some basics. Due to COVID, it’s easy to understand that each State’s financial situation is clearly in shit. Because of this, you better believe that these guys are going to start taking a hard look at how they can extract additional tax revenues, & what’s one of the easiest ways to do this? Legalization & taxation of gambling.
The big players: CA, TX, FL & NY. First, CA pushing its legislation out to 2023 was fucked up, but here’s a twist I want to add to this: Anything that has to do with gambling in CA you better believe is lobbied against by not just the Tribal casino owners in CA, but by the deep pockets of Las Vegas money. Similar thing can be said for FL, but let’s take a look at some actions by LV/nationwide gambling companies that are starting to align financial incentives with guys like DKNG.

• MGM / GVC Holdings JV in BetMGM - $450m total invested
• PENN invests $163m into BS Sports
• Caesars has a 20% stake in William Hill plus partnership deals with The Stars Group (TSG) & our winner DKNG for operating its sports books

So it’s safe to say going forward, nationwide legalization of sports betting will reap rewards for everyone involved, & no longer be something LV money is completely focused on safeguarding.
Let’s also not forget that DKNG didn’t become the Company they are today because of their fancy app, but because their management team has a HISTORY of navigating the U.S.’s legal framework to get what they want out of it.

• The Crown Jewel – The Internet Gambling Prohibition & Enforcement Act: I said it in a previous post, but I want to emphasize that them getting Fantasy Sports to be labeled a ‘game of skill’ by FEDERAL Law as opposed to gambling is just something for the history books. Fucking genius shit. When this happened I bet every casino from LV to every Indian Tribe that has one was against it, yet DKNG & other DFS providers won.
• There’s more, but more recently: Getting into IL:
  
  • In IL, there’s an 18-month ‘penalty box’ for Companies that offer DFS to offer sports betting. Our guys at DKNG created a workaround to this situation with their partnership with Casino Queen [9]. DKNG being savvy again.

These guys are at the cutting edge of creating legal frameworks to successfully launch their products & now with more of their ‘competitors’ financially aligned with them, combined with financial deterioration of State budgets, we should see an overweighting of good news vs. bad on the legal front.
Final Part – Share Price Targets
Under-fucking priced at anything below $42.50
Near-term catalysts:
8/14: DKNG files 2Q’20 results, might be shitty, but you can bet that the Earnings Call is going to contain rhetoric on how massive the uptick in sports betting has been since late June/July.
Sometime from now until November: NY releases ‘study’ by Spectrum Gaming on online/mobile sports betting.
8/20 – 9/7: PGA Championship for FedEx Cup Title
9/5 – KY Derby
9/10: NFL KickOff Game
9/17: PGA U.S. Open Start Date
Month of October: NBA/NHL Playoffs
10/1: Estimated launch of online sports betting in TN
11/1: Estimated launch of online sports betting in VA
[1] https://draftkings.gcs-web.com/news-releases/news-release-details/draftkings-announces-proposed-public-offering-class-common-stock
[2] Wall St. Research – DKNG on 6/29/20
[3] https://www.legalsportsreport.com/sports-betting/revenue/
[4] https://gaming.nv.gov/modules/showdocument.aspx?documentid=16984; Note: Nevada did not break out April/May figures but from the Revenue difference of 3 month ended June 30 of 4,950 vs. month of June of 2,297 for a total difference of 2,653 spread evenly over April/May for a base case April estimate of 1,327.
[5] Wall St. Research - 7/27/20
[6] https://www.similarweb.com/top-websites/category/sports/fantasy-sports/
[7] https://www.similarweb.com/website/draftkings.com/#overview
[8] https://trends.google.com/trends/explore?geo=US&q=draft%20kings Feb 23-29, 2020 vs. Current Aug 2 – Aug 8, 2020
[9] https://www.legalsportsreport.com/42314/draftkings-illinois-sports-betting-market-access/

On February 10th, CBS Sports and William Hill announced a strategic partnership that will make the U.K. based bookmaker the “Official Sports Book and Wagering Data Provider across all CBS Sports platforms.” William Hill will also gain the exclusive rights to market sports betting products on CBS Sports’ digital channels in the deal. Initial integrations will be in place in time for next month’s NCAA men’s basketball tournament. The ‘full’ roll-out is expected to be completed by the start of 2020 NFL season.
Howie Long-Short: William Hill has been looking to grow their brand in the U.S. for some time (co. currently has a significant presence in NJ and NV and retail books in MS, WV and IN), so aligning with CBS Sports - whose digital channels draw over 80 million unique visitors/mo. (2nd amongst U.S. sports properties behind only ESPN) - seemingly meets that objective. CBS also controls valuable live rights (see: March Madness, NFL) and as respected sports gambling consultant Sara Slane explained “exposure and integration on a broadcast channel - or channels in the case of March Madness - that everyone is consuming, is highly appealing.”
From the CBS Sports perspective, there’s seemingly little downside in the deal. The company is guaranteed to take in some new revenue (for access to their audience and the sponsorship of digital assets) and William Hill has a large enough footprint - remember, the bookmaker has a market access agreement in place with Eldorado Resorts (which has since acquired Caesars) - that they could realistically realize the upside built into the partnership.
Specific terms of the deal were not disclosed, but the New York Times reported the incentive laden agreement “is aimed at getting CBS Sports users to download the William Hill betting app and put money into their betting accounts.” Slane says the wording within the story indicates there is limited financial outlay on William Hill’s part. “Operators are being very thoughtful about how they’re investing money [with so few states having gone live with sports betting]; particularly, as it relates to media and digital. An affiliate deal for deposits would be a smart approach for a [gaming entity] who wants to see a direct ROI on their investment.”
Sports betting operators see the current ‘land-grab’ environment and are aligning with media companies (see: MGM/Yahoo, TSG/FOX Sports, Barstool Sports/Penn National) in an attempt to cultivate new users. But it’s fair to ask - as Alun Bowden (Eilers & Krejcik Gaming) did - “why is [every gaming company] so keen to copy an expensive unproven model in a market where the price of failure is enormous and the potential for differentiation is massive?” It’s certainly hard to argue that the strategy, which varies across each of the partnerships referenced, works. DraftKings and FanDuel continue to dominate the U.S. market (i.e. not casino sportsbook operators + media companies) and Slane said that “while there were a couple of runs [made by gaming companies] at media partnerships in the U.K., Sky Betting & Gaming is the only one that has really been a success.”
If there’s a case to be made that the CBS Sports-William Hill deal will buck the trend, it should be made on the back of CBS Sports' robust database of fantasy sports players. As we’ve seen with DraftKings and FanDuel - who have both successfully converted DFS players to sports bettors - “there’s a huge overlap between fantasy gaming and sports betting.” Sports Handle EIC Brett Smiley estimated that “60% of those who participate in season-long fantasy and +/- 80% of those who play DFS have also placed a wager.”
Fan Marino: NBC and Sinclair are the last of the major U.S. sports media rights holders without a gaming partner. It’s reasonable to believe that both will ink agreements sooner than later if only because there are no shortage of operators looking to grow their market share and cash in on the perceived sports betting gold rush (in fact, Slane believes a second wave is coming) and to pass on a gaming partnership would be leaving money on the table. While it could be argued that in a market where bettors are not used to line-shopping (think: people are used to betting with a bookie or a single off-shore book here in the U.S.) there is a strong first mover advantage, Smiley believes it’s “a long game and that over time people will become exposed to more apps and more options” (i.e. potential new entrants to the market haven’t missed the boat). As we’ve previously noted, in the U.K. the average sports bettor has accounts with four different books.
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